FreeCustomWebsite.com 3 Fold Value Proposition
At FreeCustomWebsite.com, we feel like we have done something very special. We have received feedback from many people in all walks of life that range from, “How are you going to handle the volume”, to “is this too good to be true?” Well we are pushing ahead, and our goal is to stimulate small businesses, families, and organizations.We believe that if we invest in you, that one day you might turn around and invest in us. We have many other services that are not free, that are calculated to drive business to you and help you grow. However, I’m not here to talk to you about our paid services. I’m here to talk to you about what makes our business magical.
Our 3 fold value proposition is as follows:
Value Proposition 1 - SMART
As far as we know, there is no other company that can come close to what we are offering. It is no doubt the best option on the market for receiving a website. Let me tell you why! We know that in this day and age it is important to have a website. We would venture to say that it is more than important; we believe it is necessary and critical to that businesses existence. Let me give you a few reasons why:
1. Your website is now your storefront -
In the old days, people used to walk down main street and look for good and services. There was no other way for consumers to see the products and services, and there was no other way for providers to display their goods and services. In those days, if you were walking down the street, you would be naturally drawn to those businesses that were clean, classy, and appealing. You were interested in a product that was correctly displayed and a store that was neatly organized. You would have never walked into a store that had trash on the front step, or boards on the windows. When the store says, “under construction”, you said you would come back later, but you never do. Are you starting to see the parallels?
A website is now your modern storefront. Now you can show your products and services off from anywhere in the world. Consumers can spend late nights in the comfort of their homes just searching endlessly for that business that solves all of their problems. Here’s the deal! If they even find your website out of the millions of other websites that come up in a Google search, then how long do they actually stay on your site. There is a statistic in the web analytics world that measures how long a person stays on your website. It is called the bounce rate. If you site is unappealing, disorganized, trashy, or “under construction”…people bounce! They leave! They never come back! Ever! They just found someone up the street from you that has taken the time to make their storefront look nice, and invested in achieving higher search engine results.
The truth of the matter is this. Most companies wish they had a web presence or wish they had a better web presence. However, the economy is bad and businesses just do not have the money to spend on a quality custom website. So they settle for a DIY (Do-it-yourself) website or an amateur; a friend, a family member, or themselves. Many hours, days, months, and years later and regardless of which of the aforementioned avenues they go, the outcome is almost always the same. Unprofessional! By now, they have spent more time and money on the project, and have even possibly done their company a dis-service by allowing an unprofessional website to act as their first impression for their potential clients.
Let me give an example as a case study:
I was playing golf with a man named Tony. He is a partner at Growthport Partners, a very reputable HR benefits and Preventative Law attorney in Orange County. Prior to playing golf with this gentleman, I checked out his website in order to learn more about his business before speaking with him about some of the services we can offer to them. Here is what I found when I visited his site:
Literally this is what came up on the home page, and it would appear on every subsequent page that I clicked on. If I’m a client, I’m gone. But I persisted so that I could see what they were all about. Here is what I got after I hit “OK”
See anything strange? The banner, the tabs, the links, and pictures at the top of the page would not even appear…on any browser, not just IE. Check out their contact us page:
Now here is their slogan: “To provide Fortune-50 workplace expertise through Human Resources consulting, “Preventive” Employment Law advice and Employee Benefits Brokerage services to California employers that will result in both increased profitability and reduced compliance risks.”
Are you following me? Here is a company, in 2010, that has all of the tools, all of the knowledge, all of the expertise, and all of the experience needed in order to approach companies that are in need of fortune 50 advice, and when they give them their business card, and part ways…this picture above is what their potential client is left with!
This is where the story gets funny. On the tee box, I ask Tony, “Who did your website…ahh because it appears like a little kid did it.” I did not mean to be rude in any way, and because I am close with Tony, I was able to speak frankly. He shuts me down with a quick “shhhhhhhhh”. I was taken back. He pointed to one of his partners, and quietly indicated that his son had built the website for them, and immediately I understood. It was not my intent to offend anyone, and certainly not this gentlemen or his son. But herein is my point. To many business owners sell themselves and their businesses short by not taking their website seriously. Here is their website after we got a hold of it:
They could never be happier!
That is the first value proposition. SMART! Because in this offering, there is nothing to lose. Not only do we provide you with a free custom website, free custom blog, or free custom e-commerce website, we provide web hosting at a fraction of what most companies will host your website for. Even if you do not need a new website, just bring your site over to FreeCustomWebsite.com, and we’ll probably be able to save you some money each month on web hosting. Why is it SMART? Because you do no have to DIY (Do-it-yourself) and spend the time and energy trying to mimic a professional, and on the other side of the spectrum, you do not have to spend thousands of dollars for a design firm to build you a custom website. All you need to do is sign up with FreeCustomWebsite.com, and you can have it all. Professionalism with no costs for design. Hosting, that beats the socks off of most of the other hosts in the industry.
Value Proposition 2 - EASY
What could be more easy, than telling a professional designer what you want, and then having them do it for you…for free. When you visit our site, all you need to do is click on the man that is holding the sign that says, “get started”. Then you just enter your name and email address. Open your e-mail and click on the activation link. Sign in by clicking on the Customer Login button at the top right of our website. Log in using the username and password you created and complete three easy steps. You can log in and log out at your convenience. Enter your client information, enter some information about your company, and set up your web hosting package. Three easy steps. What makes it even easier is that we have a help video and tutorial at every single step and section throughout the website. In addition to the ease of use, we have world class customer support standing by in order to answer any questions you may have either through e-mail, chat, or by the phone. Go ahead…give it a try!
Value Proposition 3 - SCALABLE
It’s funny, no one ever thinks about this when they are trying to figure out a website solution. What do we mean by scalable? Scalable means that your site can grow with your business. It means that when you need your website to be more complex, or more robust than it currently is, then you have an infrastructure in place that will allow for that growth. Our sites are built by professionals, and those professionals have two things in mind while they build your site. SEO (Search Engine Optimization) and additional functionality in the future. Say your a retail shop that sells clothing in the store. One day you realize, you have a whole inventory of old clothes that you cannot sell. So you decide to open a web store in order to reach a larger geographic region. Make sense? Now it is like you have two businesses in one. When we build a custom website, we ensure that you site is easy to scale. Again, a DIY (Do-it-yourself) solution is just not going to cut it. A design firm is just going to be to darn expensive. So what can you do?
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