Search Engine Optimization
Driving Targeting Traffic to Your Website
We take 8 important steps, initially and ongoing, in order to Search Engine Optimize your website and bring you quality leads that will revolutionize the way that you build and market to your target client base. Our three tiers of Search Engine Optimization allow you as the customer to engage us based on your budget and your level of marketing intensity. The real value add comes as we provide you with a complementary analysis of your website and it's performance each and every month. Remember, if you can't measure it, you can't manage it. Here are the steps we take for you:
Keyword/Keyphrase Research
We don't only analyze keywords as many companies tend to do. We focus on what your clients will be most prone to type in. Normally they won't type just one word and hope to find you. They may type a string of words narrowing their search to a certain industry or geographic region. By working with you to determine your target market, we are able to focus in on the type of traffic that will generate and qualify the leads you are after.
Web Design & Development
We build, optimize, and manage your website. Then we ensure that the back end, or the code if you will, is in good shape and not "search engine ugly" in order to achieve maximum exposure.
Directory Listings and Inbound Links
We submit your site to the directory listings of your choice and make sure that you are being seen by those in your respective industry. In addition, we create inbound links for your site so that you can start generating web traffic quickly.
Competitive Intelligence
How better to market your business than to identify what your competition is up to. We have sophisticated tools that allow us to analyze what they are doing on the web in order to market their business. We can ensure that you are one step ahead of your competition.
Web Analytics
By continually monitoring the traffic directed at your web site, we are able to better address where the strong and weak spots are in your SEO campaign. We can then investigate the results and maximize the strengths, while minimizing the weaknesses until we have built you a client generating machine!
Building Content
Websites are really never "complete". They are, no doubt, a work in progress. By continually building content, you can add relative content that will be sought after in the engines. In addition, content building will keep your new and existing clients informed and aware of your current news.
Multimedia Marketing
Like never before, videos have become the most effective way to market your business. Not only is it effective, but it is cheap and easy. Shoot some video that is relative to your product and service, post it on your website, blog, and youtube…and away you go.
Blog Integration
Make sure you have your own blog for your company, family, or your organization. You control the content, and the dialogue. We can integrate your blog with your website giving it the boost that it needs.
